Portfolios & Testimonials
My ghostwriting services are often confidential, so following is a small sampling of my work. If you would like a sample from a specific industry, please contact me. With the client’s permission, I can provide additional samples via email.
720 System Strategies
Philip X. Tirone
In 2001, then-mortgage broker Philip Tirone hired me to write a book about credit repair. In addition to writing this book, I managed the self-publishing phase, including design and printing. After writing the book, I continued to help Phil and his company by writing SEO-optimized blogs and articles.
Eventually, Phil’s business model changed, and, with my copywriting help, he turned the 7 Steps to a 720 Credit Score into an online course for debtors who have been through bankruptcy. His clients are bankruptcy attorneys who differentiate themselves by enrolling their clients into the 720 Credit Score program.
Since then, I have contributed to his content library for bankruptcy attorneys by writing several booklets, including Success After Bankruptcy: 12 Famous People Whose Lives Changed Because of Bankruptcy, 10 Biggest Credit Mistakes to Avoid, andRebuilding Your Life After Bankruptcy: It’s Easier Than You Think.
I have also written white papers, web copy, ad copy, and numerous drip sequences for lead-acquisition marketing purposes.
Samples include a white paper that I wrote for his data analytics company, lead follow-up copy, and a booklet. Visit http://www.720creditscore.com for an example of SEO-optimized web copy.
The MacDermott Method
Kristin MacDermott
I met resilience expert Kristin MacDermott, LMFT, in 2016 when I was hired to shepherd her book, Resilience: Why some people have it, other’s don’t, and 47 things you can do to get it. My relationship with her continued to include providing copy for social media, Facebook ads, and apps.
Eventually, we created four online courses together. In addition to the course content, I wrote the copy for lead follow-up sequences, blogs, social media, presentations, and articles.
As well, I co-authored Resilient Family Capital: The 15 Strategies Every Family of Wealth Needs with Kristin. We also co-authored over 60 ebooks and booklets.
Samples include lead-acquisition copy, lead follow-up copy, as well a chapter from our co-authored book.
Memoir
Dana Anderson
Dana Anderson is the vice chairman of the Macerich Board of Directors, Emeritus. In 1966, he became the first employee of Macerich, which grew to become the third-largest owner and operator of shopping centers in the United States under his direction. Dana served as the Chief Operating Officer and the Executive Vice President of Macerich. In 2020, after an unsuccessful engagement with another writing team, Dana hired me to revise and publish his memoir, The Cards You’ve Been Dealt, a legacy book he wrote to help his descendants understand the values behind the wealth he built.
Rose, Snyder & Jacobs
Tony Rose
Tony Rose is the partner at Rose, Snyder & Jacobs, an accountancy firm in the San Fernando Valley of Los Angeles. Tony hired me to write and manage the publication of his first book in 2007, Say Hello to the Elephants. Upon completing this book, he hired me to write and shepherd several other books: Five Eyes on the Fence, Go Beyond Numbers, Going Beyond Numbers for Families of Wealth, and Beautiful Grief (co-authored with his daughter, Katie Rose, about the death of his son).
After writing his first book, Tony hired me to write presentations, articles and blogs, newsletters, white papers, and marketing materials for his firm. Given the abundance of book-chapter samples, this sample is a white paper I wrote for his firm.
Reviews
“Jocelyn Baker was a terrific mentor in all phases of writing my first book, from detailing the entire process, to editing the content, to designing the cover, to obtaining a publisher, to negotiating royalty payments. She is always available to answer questions … and very patient.”
Tom Villante
Retired TV-Radio producer for the Los Angeles Dodgers, executive director of broadcasting for Major League Baseball, founding director of the Jackie Robinson Foundation, creator and producer of Lasorda at Large and Yogi Berra: It’s Ain’t Over
“I’ve had the pleasure of working with Jocelyn on several projects. One in particular was a book I was co-authoring with 19 of my clients from the U.S. and Canada, titled The Future of You. It was critical to the integrity of the project that each author contributed significantly to have their name listed as a contributing author, unlike many other books in the market of this type. Jocelyn’s ability to analyze all the data submissions and bring one voice to the readers was simply amazing. If not for Jocelyn, the book would have never made it to the finish line.”
Todd Fithian
Co-founder and CEO of the Legacy Companies
“Jocelyn’s work with me and for me was awesome and produced a book all my family and friends love. She is more than a gifted and talented author; she has unique talents to tell the story in the best possible way.”
Dana Anderson
Vice chairman of the Macerich Board of Directors, Emeritus, retired COO and Executive Vice President of Macerich.
“I have worked with Jocelyn for almost twenty-five years, so I can say without a doubt that she is a person of integrity. As a collaborator, she is thoughtful, resourceful, direct, and easy to work with. As a writer, she has helped me with everything from creative ad copy to functional technical copy. She has agility in styles and tone, and she can easily distill complicated thoughts into straightforward communications.”
Philip X. Tirone
Founder of 7 Steps to 720 and 720 System Strategies.
Memoir
Tom Villante
Tom Villante is a former executive for BBDO Marketing, an Madison-Avenue marketing agency. The character Don Draper from Mad Men was based loosely on Tom’s career. He hired me to edit and provide book shepherding services for his book of short stories, Me and Alphonse, which is the story of a sixty-year friendship between Tom and a BBDO cartoonist, Alphonse Normandia.
Memoir
Martin Rosen
Martin Rosen is the retired founder of a successful accountancy firm and a law firm. He became legal counsel for the famous Nazi hunter, Simon Wiesenthal.
In 2023, at the age of 97, he hired me to assist with his memoir, God Bless America, which describes his experience as a young Jewish man growing up in the Bronx, entering World War II, meeting Simon Wiesenthal, becoming mayor of a small town, building two successful firms, and raising a close-knit family.
Bigger Futures Press
Curtis Estes
Curtis Estes is a certified financial planner and is in the top three percent of Northwestern Mutual representatives. I have provided ghostwriting services, editing services, and book shepherding for his books, including Your Life by Design, Smart Money, Celebration of Life, and Family First.
I also provided editing, book shepherding, and project management services for his co-authored book, I Am Daily Devotional, which he wrote with Ethan Frey and Tony Stacy.
As well, I provide book shepherding, editing, and project management services for a fundraising effort with other financial advisors with whom Curtis collaborates.
National Collegiate Scouting Association
Chris Krause
Chris Krause is the founder of NCSA, the National Collegiate Scouting Association, which pairs high school athletes with college scholarships. Chris hired me to write Athletes Wanted, a book that provides high school athletes (and their parents) with instructions on packaging themselves for college scholarships. During the process of writing this book, I interviewed professional athletes, as well as high-profile executives and politicians with backgrounds in sports.
Reviews
“People are telling me that they stayed up all night reading my book. When I think back, I give my editor, Jocelyn Baker, credit for understanding how to tell my story. Even though she knew nothing about my life, she gave me direct (and accurate) feedback about the direction of the book. She helped me shift gears and tell my story in a way that grabs people’s attention. People are saying that they can’t put the book down once they open it!”
Martin Rosen
Attorney, CPA, legal counsel to Nazi-hunter Simon Wiesenthal
“I could not be happier with the final product!”
Chris Krause
Founder of the National Collegiate Scouting Association
“Jocelyn is fun and always a pleasure to work with!”
Yvette-Janine Pardo
Owner, Assist Management Consulting
“I refer Jocelyn to everyone I meet, and no one who has worked with her has ever been disappointed. Five stars!”
Curtis Estes
Wealth Management Advisor with the Northwestern Mutual Wealth Management Company
Fenton & Ross
David A. Fenton
David A. Fenton is a CPA and the owner of Fenton & Ross, an Accountancy Company. In 2013, David hired me to write and shepherd his book, Freedom Ratio, which serves as a piece of his lead-acquisition process. Subsequently, I wrote numerous white papers and newsletters for Dave’s clients and leads on subjects ranging from Section 1031 exchanges to the implications of the CARES Act.
Focus on Force
Martin Gessner
Martin Gessner is the founder and director of Focus on Force, a platform to help Salesforce professionals learn more about Salesforce, develop their Salesforce careers, and prepare for certifications. His 410-page book project included industry research, dozens of case studies, multiple day-in-the-life infographics, and 50+ hours of interviews with Salesforce administrators, developers, consultants, analysis, and architects.
Reviews
“Jocelyn played a crucial role in guiding the writing process, proving herself to be an invaluable source of knowledge and skill. Her expertise in structuring complex ideas into clear and compelling writing was instrumental in bringing the book to life. She was a partner who collaborated easily and understood the essence of the message and helped articulate it in a way that resonated with our target audience. She consistently went above and beyond, delivering quality work that significantly enhanced the final product. I couldn’t have completed the book without working with Jocelyn!”
Martin Gessner
Founder and director, Focus on Force
Writer Jocelyn Baker 